This summer we had a fabulous Digital Marketing intern, Gina, who helped out with our department efforts. We asked her to give us a summary of her experience with us, and this is what she had to say! Enjoy:
Gina, hard at work!
Always a smile on her face, Gina works on a project for our Digital Marketing team.
Who would have ever thought that working for an engineered cement company would have a big impact on social media? When I first thought about interning at ARDEX, I just kept thinking “how much work could it be to post on social media?” It seemed like an easy job that did not require a lot of my own thoughts. Oh boy was I wrong! There is so much to do with social media and so many things I learned.
Depending on the size of the company, a digital marketing position can be a full time job. After interning at ARDEX, I fully understand why companies hire people to do it full time. There is so much more to the job then creating posts for Facebook and Twitter once a day. In order to create the posts, the company needs content. The content can be about anything: new products, installation case studies, how-to videos, things happening within the company, etc. After finding the content and creating the post, it needs to be launched to various social media outlets. Not every post created will work for every social media website since some, like Twitter, have a character limit. This could create a problem and requires two posts written in a different way. After the post is published there is no going back, once it is out there on the internet it must be monitored. There are many different websites that companies can use to track their specific social media engagements. Working with social media can be hard sometimes especially if the companies posts are not monitored closely. When people ask the company questions through social media, they expect an answer within a reasonable time frame, if not given an answer they could create a bad reputation for the company. Having a bad reputation on social media can really hurt a company and their business, since social media plays a huge part in today’s world.
Working as the intern, I learned many things that involve digital marketing. I never would have thought there would be so much to do online especially for an engineered cement company! One of my favorite things I learned was how to collect information to create social postsfor Facebook, Twitter, Instagram, LinkedIn and the ARDEX blog. After I created, scheduled and published my posts for the week, I had to monitor them. Creating the different posts was one of my favorite things I did this summer because it made me feel like a real digital marketing specialist!